Apple Carnegie Library Store Opening

As part of the Global Retail Marketing team at Apple, I crafted copy for high-profile store opening events at Apple Carnegie Library, Apple Covent Garden, and Apple Antara. My cross-channel messaging for Apple Carnegie Library’s StoryMakers Festival encompassed writing for video, email, social media, print, and radio.

This project required cross-functional collaboration with design teams, digital producers, communications managers, and local creators to ensure the successful production and execution of all marketing content for the multi-week event.